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SEO Basics: When Your Domain & Homepage Are Not The Same
But what if Denon automated which homepage it served based on our IP address location. The proper procedure would be to:301 redirect the root domain to the global directory pageSet a cookieTest for...
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Pitching Search Marketing In Traditional Marketing Terms
For those selling search marketing to customers, especially those customers new to the concept of search marketing, it’s often useful to pitch search marketing services in terms the customer already...
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#SocialChat Discusses Synergy Search Social
17th, the #SocialChat community on twitter gathered to discuss the relationship between SEOs and SMMs. Our guest expert, Jim Hedger, is a partner at Digital Always Media in Toronto, Canada. What...
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6 Steps How Cash-In New SEO
If you think about it, these things were not on most SEO and online content marketer radars in the early 2011. This change in search is actually convincing many online publishers to throw SEO off the...
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What Marketers Must Know Google Shopping: What Is It Today What It Can Be...
One of the many challenges search marketers face is developing strategies to keep up with a constantly evolving landscape. Google is scheduled to complete its transition to the paid inclusion based...
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5 Killer SEO Insights Analyzing Billion Dollars AdWords Spend
According to Google, CPC’s were down by “approximately 15%” and year over year advertising revenue growth rates declined from 21% to 16%. Industry analysts are placing the blame for slowing ad revenue...
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New Design Google Search Results Pages
In general, the earlier , and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. While the change will go unnoticed by tablet...
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SearchCap: The Day In Search, November 8, 2012
When we went out on our own to start Search Engine Land, we wanted a conference series to continue what we had been doing. Danny serves as Third Door Media’s chief content officer, which owns Search...
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Why ’s Worth Purchase Your Own Domain Name
There are other strategies that you can employ, as well, that involve buying additional domain names. Some people smoke, others cheat—we go online in the dead of night and have a look at what domain...
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10 Social Media Campaigns 2012
Currently businesses tend to focus more energy on driving traffic than improving on site conversions. Data included in our Conversion Rate Optimization Report 2012, shows that for every $92 spent on...
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